Culture doesn’t start with a mission statement.
It starts with what the founder actually believes.
In tomorrow’s episode, Mark Henderson Leary explains why the “greater good” isn’t a soft concept—it’s the invisible force that creates momentum, alignment, and direction inside an organization.
If it feels unclear or “squishy,” it doesn’t mean it’s optional.
It means it hasn’t been articulated yet.
🎙️ Check out the episode here: https://youtu.be/Ddthq1roczc