ESG isn’t a buzzword — it’s how you spot hidden risk before it shows up on the balance sheet.
In this clip, Pete Krull gives a simple but powerful example: two identical companies, same product, same revenue — but one factory sits on the Florida coast. That location alone can change the entire risk profile of the investment. Hurricanes aren’t “theory.” They’re dollars and cents.
If you’re making long-term investment decisions without thinking this way, you’re flying blind.
Full episode is live today — watch, learn, and sharpen your edge.